B2B eCommerce Software Success Stories

Bekir Tanoğlu

Genel Müdür Yardımcısı



(212) 321 18 82


1. Can you give information about your company?

Tanmaksa Automotive Industry. ve Tic. Ltd. Sti. It was established in 1986 to meet the demands of the domestic market in Turkey. Our second company, Başak Ziraat Dış Tic. Ltd. Sti. It was established in 1996 to carry out export business. In the domestic market, mainly with spare parts of Massey Ferguson, Fiat (New Holland), Ford, Steyr, as well as Tümosan, John Deere, Same, Landini, Başak, Leyland, Deutz, Universal, Inter, Hattat, Erkunt and other tractor brands. With its product range, we wholesale imported spare parts of various brands. We are one of the leading tractor spare parts supplier companies in the Turkish market. We supply 20,000 different high quality products to our 1300 customers all over Turkey.

2. Have you used someone else's B2B, B2C, or Collection software before before switching to the B2B Store? What distinguishes us from other competitors when choosing a B2B Store?

Before moving to B2B Store, we were using the B2B system of a different company. There were 2 important reasons for us to switch to B2B Store. 1. Visually, the design is more aesthetic and the campaigns we make on the Homepage are more interesting compared to the other systems we use. 2. Telephone application feature that works integrated with the B2B system. In this way, we are able to reach our customers over the phone, and we can send notifications to our customers over the phone and inform them instantly about our campaigns.

3. Which features of the B2B Store do you like the most?

Appealing to the customer in terms of visuality and use.

4. What changes have occurred regarding your operational processes?

Since we used a B2B system before and were familiar with the subject, not much has changed.

5. Do you think it increased your sales?

We do not have enough data at the moment, but we think that it will increase as our campaigns are more visible and we can reach our customers directly over the phone.

6. What impact has it had on your sales and marketing team?

Since salespeople could find what they were looking for more easily, they started not to miss orders. However, we started to do online marketing by putting online campaigns alongside face-to-face marketing.

7. What kind of benefits did your dealers have in their trade processes?
Since the search engine and filter system are more advanced than the B2B system we used in the past, our dealers have become more comfortable finding our products when they search.
8. What are your views on the support team?
A good team that I can reach whenever I want, responds quickly and has a positive approach.
9. What do you think about the updates made so far from your use of the B2B Store?
We have only just started using it, but it is a company that always has the mindset of renewing itself and staying modern. They inform us in advance about the updates to be made and tell us the features that will change in detail. It has been a big update since we started using it, but we haven't had the opportunity to switch to that update yet.

Tanmaksa has been selling tractor spare parts wholesale since 1986, as well as Massey Ferguson, Fiat (New Holland), Ford, Steyr, as well as Tümosan, John Deere, Same, Landini, Başak, Leyland, Deutz, Universal, Inter, Hattat, Erkunt and other companies. With the spare parts of tractor brands and with its rich product range, it provides the supply of imported spare parts of various brands.

Our Services to Tanmaksa Otomotiv
Integrations that Tanmaksa Otomotiv
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Bekir Tanoğlu

Tanmaksa, which has been selling tractor spare parts wholesale since 1986, preferred B2B Store.

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Çağlar Aykutalp

The one that will remain in the project in a 50 square meter shop 35 years ago, and which will continue on the land with a closed area of ​​10,000 square meters. Saygılı Rulman, which is among the retail supply providers in Turkey; It provides support and power supply to Turkey and the Central Asian Republic.

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Tugba Yenil

Pirelli which is one of the biggest tyre manufacturer of the World, chose B2B Store for distributor channel and sub dealers.

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Kubilay Can

Penti which is one of the biggest underwear brands of the World, has more than 400 stores in 30 different countries. They preferred B2B Store for the dealer network around the World.

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Vedat Bostan

South Korean tire manufacturer KUMHO, conducts dealer network with B2B Store platform. Ustundag Tires which is distributor of KUMHO, uses a custom designed B2B powered by B2B Store.

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Luca Delli Carri

Eurobump was founded in 1990 to meet the significant demand for plastic bumper coming from the local market. Since 2002 and in recent years, our production of plastic bumpers, bumper grille, moulding and fenders has constantly adapted to the evolution of the European car market, rapidly changing.

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John Frank brand, which has succeeded in adding a different atmosphere to the clothing industry since its establishment, has gained a solid place in the field of textile with its stylish and quality products.Thanks to its creative and aesthetic designs, the products of the brand, which appeals to people of all styles, are presented to the user with a wide range. John Frank uses B2B Store solutions for the B2B e-commerce.

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Ilyas Yesilmen

Neutron which has offices in Asia, America, Europe, Oceania, and Africa, chose B2B Store to conduct dealership network.

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Emin Sen

Kemetyl Group has quickly become one of the largest companies in its field in Europe with 250 employees in 13 countries, providing a turnover of 140 million € to 45 countries. After a series of acquisitions, it has grown into a truly complete, integrated and European comprehensive partner in the industry. Kemetyl Group has ERP integration for the B2B Store platform.

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Betul Onder

IMSP is a manufacturer since 1980, produces high quality engine sealing parts.