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Ecommerce (electronic commerce) means that trading of the goods from the Internet. There main sides of the trading as buyer and seller. However, there are different ecommerce types and, in this article, we will investigate some of them which are related to our software product. It has wide-ranged data including customers, products, orders, pricing methods, transactions, transportation process and a high volume of topics. At the beginning of the ecommerce history -started about 40 years ago- companies started to use ecommerce platforms and marketplaces for managing the trade. Nowadays it is still popular but companies decided to enhance business with their own stores. At this stage, software companies get involved to the process and improved software solutions for each industry.

eCommerce types

There are 6 main ecommerce methods which can be assumed such as; b2c, b2b, c2c, c2b, b2a, c2a. We will look through b2b and b2c ecommerce methods for companies.


Business to customer(B2C) is an ecommerce type which is completed between a business company and a final customer. All sizes of the companies use this method to increase their sales with online stores and marketplaces. It has been so popular in the last years and it gives countenance to new entrepreneurships opening their own online store. On the other hand, for the last years most of the business success stories are related to ecommerce. By the reason, people are eager to establish online stores and make investment for these projects. B2C eCommerce needs elaborated photos of products, details for product features, complicated campaigns, convenience for the user and strong software infrastructure. If software has defections during order, payment and other transactions, customers do not want to complete shopping and do not prefer your store again. In order to get benefits of the potential market, businesses must adopt eCommerce. Predominantly, companies prefer both b2b and b2c ecommerce methods to take advantage from a bevy of people and company. Besides, seamless infrastructure needs experiment in the software market for years and get know-how for the industries. In view of the fact that each industry has specific processes for business action, software company should possess the ability of each industry. In this context, some customers prefer to get package solutions by reason of prices. Actually, cheaper package systems do not give you flexibility to fit your business to your target. We provide an underlying model of eCommerce adoption to define the related managerial, organizational, technological, and environmental factors that may affect indexes to open or develop eCommerce systems and develop efficient validated solutions to show the utility of the model. Our B2C systems are personalized for each company and the requests of the industry which the company work in. Otherwise, we can not get successful projects from many industries such as automotive spare parts, tires, manufacturing, fashion, food, electronics, hardware and similar.


B2B (business to business) defines the commerce between a seller company and other companies who want to get products of them. B2B eCommerce is an online process which is improved for especially wholesalers, distributors, manufacturers and other types of companies.


B2B software has meticulous features which should be flexible for each company and industry. So, software companies have to develop new specialties and create faster solutions for each module. On the other hand, user rate of ecommerce is rising every day and companies should new marketing strategies to expand their potential and reach this trend. In 2019, ecommerce user rate in the EU increased to %54 and then %64 in 2020. Absolutely, pandemic has accelerated the rate of increase and now both retailer and wholesaler shopping is mostly done by online. Emerging ecommerce technologies are assisting to the companies to expand their business all over the World. B2B software overcome the traditional obstacles and creates new opportunities. B2B ecommerce has complicated infrastructure and interchange ability fitting for business methods of each company.



Companies always search for cheaper products in bulk orders and turnaround to sell them with higher retail prices. Surely, wholesalers satisfy this need in the market. In the past, they use salespersons and vehicles to reach sales point and it was expensive method. During the recent years, this situation has changed with b2b software and companies started to sell in bulk orders with lower prices. Nowadays, almost all of the industries use b2b ecommerce method to conduct business. Professionals prefer personalized systems instead of packages because packages do not fit to your business. Personalized software fits to your business processes and provides advantages for keeping the same way.


Manufacturers produce goods and develop marketing strategies to get more efficiency. Thanks to the b2b ecommerce software, they can sell the goods with giant amounts to another manufacturers and wholesalers. Moreover, B2B system helps them to decrease operational costs and gain more efficient ways in shorter times.


Distributors who work with manufacturers and get their goods to sell both wholesalers and customers, are one of the main b2b users. In the b2b ecommerce model, the logistics process occurs online, through web services. However, each step can be followed by the components of the process. Just like other B2B models, distributors work with the software to shorten the times from sale to delivery and create marketing strategies.

4.Other types

B2B is not restricted by the rules and company types. Many corporations use the B2B method to receive efficient orders and effort less to gain more profit.