What Is B2B Store e-Commerce?

WHAT IS eCOMMERCE?

Ecommerce (electronic commerce) means that trading of the goods from the Internet. There main sides of the trading as buyer and seller. However, there are different ecommerce types and, in this article, we will investigate some of them which are related to our software product. It has wide-ranged data including customers, products, orders, pricing methods, transactions, transportation process and a high volume of topics.

At the beginning of the ecommerce history -started about 40 years ago- companies started to use ecommerce platforms and marketplaces for managing the trade. Nowadays it is still popular but companies decided to enhance business with their own stores. At this stage, software companies get involved to the process and improved software solutions for each industry.

eCommerce types

There are 6 main ecommerce methods which can be assumed such as; b2c, b2b, c2c, c2b, b2a, c2a. We will look through b2b and b2c ecommerce methods for companies.

B2C eCOMMERCE

Business to customer(B2C) is an ecommerce type which is completed between a business company and a final customer. All sizes of the companies use this method to increase their sales with online stores and marketplaces. It has been so popular in the last years and it gives countenance to new entrepreneurships opening their own online store.

On the other hand, for the last years most of the business success stories are related to ecommerce. By the reason, people are eager to establish online stores and make investment for these projects.

B2C eCommerce needs elaborated photos of products, details for product features, complicated campaigns, convenience for the user and strong software infrastructure. If software has defections during order, payment and other transactions, customers do not want to complete shopping and do not prefer your store again.

In order to get benefits of the potential market, businesses must adopt eCommerce. Predominantly, companies prefer both b2b and b2c ecommerce methods to take advantage from a bevy of people and company.

B2B eCOMMERCE

B2B (business to business) defines the commerce between a seller company and other companies who want to get products of them. B2B eCommerce is an online process which is improved for especially wholesalers, distributors, manufacturers and other types of companies.

B2B SOFTWARE

B2B software has meticulous features which should be flexible for each company and industry. So, software companies have to develop new specialties and create faster solutions for each module.

On the other hand, user rate of ecommerce is rising every day and companies should new marketing strategies to expand their potential and reach this trend. In 2019, ecommerce user rate in the EU increased to %54 and then %64 in 2020. Absolutely, pandemic has accelerated the rate of increase and now both retailer and wholesaler shopping is mostly done by online.

B2B USERS

1. Wholesalers

Companies always search for cheaper products in bulk orders and turnaround to sell them with higher retail prices. Surely, wholesalers satisfy this need in the market.

In the past, they use salespersons and vehicles to reach sales point and it was expensive method. During the recent years, this situation has changed with b2b software and companies started to sell in bulk orders with lower prices.

2. Manufacturers

Manufacturers produce goods and develop marketing strategies to get more efficiency. Thanks to the b2b ecommerce software, they can sell the goods with giant amounts to another manufacturers and wholesalers.

Moreover, B2B system helps them to decrease operational costs and gain more efficient ways in shorter times.

3. Distributors

Distributors who work with manufacturers and get their goods to sell both wholesalers and customers, are one of the main b2b users.

In the b2b ecommerce model, the logistics process occurs online, through web services. However, each step can be followed by the components of the process.

4. Other types

B2B is not restricted by the rules and company types. Many corporations use the B2B method to receive efficient orders and effort less to gain more profit.