• What is B2B?
B2B is an abbreviation of the term “Business to Business.” It can be defined as the sale of products or services offered by one business to another business. The target audience is not the end consumer, but other businesses directly. For example, when a manufacturer sells its products to wholesalers or to its own dealers, this is called the B2B business model.
• How does the B2B business model work?
In the B2B business model, unlike the B2C business model, companies target other businesses rather than end consumers.
In this business model, companies determine the products they need to purchase in bulk, research the market and the supplier they want to buy from, and then both parties reach a mutual agreement by negotiating criteria such as price, delivery, and technical requirements.
These processes usually progress through meetings, phone calls, and emails, and can take a long time to complete. However, not every B2B sales process has to take months. Businesses that want to operate with the B2B business model can move these processes to online platforms thanks to advancing technology.
By establishing an active B2B e-commerce infrastructure, they can make more sales with less effort in a shorter time and increase their profits.
To manage all these processes online through a single platform, you can review our B2B STORE B2B e-commerce packages, which we have developed specifically for B2B e-commerce, via the link below.
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