High Level Brand and Category Management with B2B E-Commerce System

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Category and Brand

B2B Store provides a structured display of the e-commerce system, organized by its category and brand architecture, showcasing a comprehensive array of products and their respective brands. The current product portfolio is presented to customers within an unlimited number of e-commerce categories, offering a versatile and user-friendly experience. This strategic organization ensures that customers can easily navigate and explore the extensive range of products available, enhancing their overall shopping experience.

Category and Brand Features

1. Defining Product Category

The B2B Store e-commerce category structure establishes a clear hierarchy for products, presenting e-commerce assets in a more systematic and organized manner. Aligned with the product groups outlined in the ERP program, the online store category structure enables users to efficiently explore products based on specific categories during their search. Leveraging this structure, businesses can offer category-based discounts, enhancing the flexibility of promotional strategies. The tracking of sales reports is streamlined through a category-based approach, providing valuable insights into the performance of different product groups. Overall, the e-commerce category structure not only simplifies product discovery for users but also adds a layer of convenience to reporting processes.

B2B Store Defining Product Category

2. Defining Product Brand

Within B2B Store, a noteworthy feature is the capability to showcase products to dealers based on their respective brands. Through brand markings, users can easily identify the brands associated with the products. This functionality enables users to track and follow their preferred brands within a dealer's shop, facilitating convenient and secure ordering. The brand definition also provides valuable insights into the popularity of different brands, allowing businesses to assess which brands garner more sales. This information becomes instrumental in crafting effective sales and marketing strategies, tailored to the preferences and choices of the users.

B2B Store Defining Product Brand

3. Hiding Brands Based on the Company

Upon request, B2B Store incorporates a custom brand hiding structure that selectively displays products based on the company's ERP program, tailored to brand ownership. This feature ensures that products associated with specific brands are only visible to users as defined by the custom brand hiding structure. Through this mechanism, the brands available for sale via the online store are precisely identified according to user preferences. This strategic approach not only customizes the e-commerce experience for users but also enables businesses to formulate a targeted sales strategy, resulting in more effective and tailored sales initiatives.

B2B Store Hiding Brands Based on the Company

4. Sort by Category and Brand

Leveraging the advanced e-commerce integration structure of B2B Store, the categories and brands presented to users are prominently showcased on the B2B screen. The system allows for automatic or manual sorting of these brands and categories to meet specific preferences. This dynamic sorting capability ensures that the desired category or brand is positioned at the top, aligning with the online store sales strategy. Whether automatically or manually curated, the strategic arrangement of categories and brands enhances the user experience by prioritizing key elements based on the sales strategy, providing a seamless and intuitive navigation experience.

B2B Store Sort by Category and Brand