B2B eCommerce Software Success Stories

Kubilay Can

Senior Business Solutions Manager at Penti

Istanbul

sales@penti.com.tr

+902129874100

Istanbul

linkedin.com/company/penti-a-/

1. How did B2B Store made your business easier?

After the system established, there is no need yo take order manually with Excel. Also, it provided to customer the convenience of ordering without need of mail traffic and with B2C visuals.

2. What are your favourite features of B2B Store?

We do not need anymore to preapare order form in Excel manually.

3. What are the alterations regarding your operational processes?

The system decreased the mail and telephone traffic so our operational processes reduced.

4. Do you think that the system increased your sales?

This is an hard question to explaint it just B2B. We have many channels and fast growing Corporation. Of course it influenced the sales amount but we could not give a definite number or percentage.

5. What are the effects on sales and marketing?

The system reduced the operational processes of the Sales and marketing department

6. What are your thoughts about support team?

They work so fastly and effectively. We thank them so much one by one.

7. What do you think about the updates since you began to use B2B Store until now?
The changeover of the program was seamlessly and we are generally so pleased for the system.
Penti story began in 1950 as two separate companies which were then united under a single brand, Ogretmen Corap, in 1970. This was followed by the launch of our production facility in Istanbul and the final phase of our branding process came in 1984 when Ogretmen Corap was replaced with Penti. Over the years, they continued our growth in production and retail activities, expanding their offering of legwear targeting women and girls with men’s socks, homewear & activewear, intimates and beachwear lines. Penti, currently has a total of 300 stores across Turkey, 106 stores in 29 different countries and have exports to 43 countries. The number of stores is continuously growing and being complemented by sales offices located in the United Kingdom, Romania, Ukraine and Spain. Penti offers to people from numerous nationalities on a vast geography, notably in the EU, Balkans, CIS and MENA. These achievements and the growth rate has attracted the attention of foreign investors, resulting in a partnership in 2012 with Carlyle Group, one of the world’s largest venture capital, marking yet another milestone towards our goal of creating a global Turkish brand. Penti’s objective now is to further strengthen our leadership position in the legwear market and achieve the same leadership in intimates and beachwear retailing. Penti is the second largest manufacturer in Europe as well as the manufacturer of world’s several well-known brands. They use SAP ERP and we established a successful integration between SAP and B2B.
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